Sports Team Crowdfunding
Learn how to fundraise for your youth sports team in 3 easy steps!
Does your sports team need to raise money for new equipment or tournament fees this season? Are you looking for new ideas that are quick, profitable, and effective? If you are a parent, coach, or student athlete, we can help!
Piggybackr.com is a crowdfunding website for teams of all ages and experience levels. We’re the only fundraising tool that is instructional and safe for users of all ages. Set up an online fundraiser, raise money for your cause, and collect donations all in less than 5 minutes. Sign up for free.
Step 1: Determine your team funding goals.
Most teams run multiple fundraisers each year to keep costs low and programs running. While there is no shortage of team fundraising ideas on the internet, how do you know what’s the best combination of methods for your team? Keep it simple and start with your goals.
A. Figure out what you are fundraising for.
There may be several reasons why your sports team needs to fundraise, but be specific. Create a detailed list of all the things your team needs money for. Here are some common examples:
- New Equipment
- Travel cost
- Team uniforms
- Tournament fees
- Program operations
- Facility rental or repair
- New stadiums or fields
- Athletic scholarships
B. Set your fundraising goal.
After you’ve created a list of your team’s needs, set a funding goal. Just estimate the price of all the things you listed in Step 1 and add them up to get your rough goal.
Remember, some of these things may require all or nothing funding, like program operating costs, whereas others might just be nice to have, like new basketballs when your old ones are still OK. In these cases, it’s best to set the goal to just include what you really need. It’s easier to set a low goal and exceed it, than the other way around.
Remember to set a challenging, but achievable, goal for your team. To check if it’s realistic, divide your total goal by how many people you think will help out. This will be the amount each person will have to raise. If it doesn’t seem realistic, consider changing your goal or inviting more people to join your fundraiser.
Step 2: Determine the best types of fundraisers for your team.
A. Know the types of fundraisers.
There are many creative fundraising ideas for youth sports teams. Here are the four main types of fundraisers. What is the best fit for you?
Product-based Fundraisers - Selling popular fundraising products like those listed below to friends and family, by going door-to-door, setting up a stand, or via the internet.
- Candy bars
- Cookie dough
- Bake sales
- Yankee Candles
- Krispy Kreme
- Discount cards
- Scratch Cards
- First aid kits
- Gift wrap
Service - Offering a service to the local neighborhood
- Car washes
- Yard clean-up
- Dog washes
- Holiday carolers
- Christmas tree pick up
- Gift wrapping services
- Bagger at a grocery store
Events - Hosting events to bring donors together to support the team
- Pie Auction
- Silent Auction
- Restaurant dinner
- Carnival night
Online - Fundraising by asking friends, family, and local businesses online by using crowdfunding websites like the ones listed below.
B. Know the pros and cons of each type of fundraiser.
- Easy to understand and proven to work for years.
- Teams are able to reach people they don’t know by approaching them with candy or discount cards.
- It’s easy to get your team involved in participating in the fundraiser.
- It’s very time consuming and a lot of work, for not that much profit. For every $2 candy bar sold, approximately $1 will go to the fundraiser since the candy company takes 50% of the profits. Each person you approach might be one or two candy bars at most.
- It’s not always safe for players to be approaching strangers and walking around on the streets with money on them.
- You won’t be able to sell to anyone who doesn’t live in your neighborhood.
- You’ll be raising money from your local neighborhood and bringing the community together. With a car wash, you have the chances of attracting anyone that drives by.
- The team will be working together to raise money and it will strengthen your group.
- Great opportunity for your players to interact with their supporters, telling them what they are fundraising for and really connecting with them.
- Service based fundraisers are very time and effort intensive.
- Having a car wash or cleaning up yards for a whole day will not guarantee that the team will raise enough money to reach their goal.
- It may require the team to host more service events in order to get their new equipment.
- You will be limited to reaching people in your immediate neighborhood. It’s difficult to sell colored pencils to your aunt who lives a few states away, it’s impossible to wash her car.
- Teams will be able to keep more of the money they raised for their upcoming season. Piggybackr, an online crowdfunding website for teams, takes only 4% of each donation, so you’ll be able to keep more of the money.
- It’s a lot less work and takes 5 minutes to create a page.
- You’ll be able to reach everyone in the country with just a click of a button.
- Team members will build 21st century skills like storytelling and digital literacy.
- Fundraising online is still a pretty new concept, so people may not be comfortable with it. Some may want to stick to what they know works and have product and service based fundraisers.
- There is a chance that donors may not want to donate to an online fundraiser because they are used to supporting athletes by buying cookie dough or wrapping paper through them. However, as crowdfunding is getting more mainstream, people are more comfortable than ever with giving online, and you can still collect checks from those who prefer to give that way, so online fundraisers might be a great addition to your other fundraising efforts.
C. Choose the type of fundraiser that’s best for your team.
Whether you are raising money for new equipment or new team uniforms, there are so many types of fundraisers that it may be hard to pick the right one.
For decades, sports teams have been selling products and offering services to raise money. If the following applies to you, then these types of fundraisers might work best for you:
- You’ve been successful with product and service fundraisers
- You want to bring the community together
- You want your players to interact with their supporters in person
If the following applies to you, then you’re ready to bring your team fundraiser online:
- Your team has tried fundraising with products and services and it has not worked out.
- You want to raise more money in less time.
- You want to be able to reach out to everyone in the country.
- You want to keep more of what you raise
- You want to save time and effort so your team can focus more on their drills at practice instead of raising money.
You might find that what’s best for your team is actually a combination of both. Chances are, you’ll have to run more than one fundraiser a year, so why not try a couple fundraising ideas and find out what works best?
Piggybackr is a sports team fundraising website that has made it very easy for teams to fundraise together. You might want to consider Piggybackr if:
- You want to track your team’s effort
- You want to easily communicate with them your team through the page
- You want to communicate with all donors with the click of a button
- You want to make it easy for teams to raise money for new equipment, new team uniforms, and traveling expenses
Step 3: How do I run a sports fundraiser?
A. Assign a leader.
Every team needs a leader to make sure everyone is on track. This leader can be a coach, team captain, or anyone who will look over the fundraiser. They will be in charge of making sure the whole team is participating in the fundraiser and that everyone is working towards the goal.
B. Get your team involved.
Have everyone join the team fundraiser. The more the merrier! Whether it is your coach, assistant coach, or a team captain, have them join and work together. If you work together as a team, you will raise all the money you need in no time.
C. Promote your cause.
No one is going to know about your fundraiser unless you tell them, so you will need to promote it to anyone that might want to support you. Send your potential supporters an email letting them know about your team fundraiser. Post about it on social media and reach out to your friends and followers. Hand out fliers to local businesses. The more people know about your fundraiser, the more supporters you’ll get!
Online fundraising websites like Piggybackr have a built in emailing tool that will help your team create an email for your donors and send one to all of them at a click of a button. It saves a lot more time and energy for your team so they can spend it at practice.
D. Keep your donors updated.
Your supporters are your fans, so they want to know how your team is doing. Send them updates throughout the fundraiser telling them how much you’ve raised or what you were able to do with the money. You can also send them a reminder to let them know how much time they have left to donate to your team.
Piggybackr makes this easy with its update function. You can easily post an update to your site, and/or send it out to donors and potential donors.
E. Motivate your team.
Have small prizes at the end of the fundraiser just to keep your team motivated. Give them a free pass from a warm up drill they hate the most if they raised the most amount of money. Or to start in the next game if they promoted the fundraiser the most.
On Piggybackr, there is a tool where the team leader has the ability to track how much each player promoted and how much they raised. There is also a way for them to track how much effort each player has put into their fundraiser. So you’ll know which player to give a shout out to for their great participation or which player to remind to promote their page.
F. Show your appreciation.
Show your donors how much you appreciate their support by giving them small gifts that won’t cost you a thing. For example, give them a shout out on Facebook, a thank you letter, or an autographed picture of the team.
Piggybackr has an option to set sponsorship perks for donors right on your fundraising page. You’ll be able to keep track of what each donor gets and fulfill their gifts.