Sports Team Crowdfunding

Sports Team Crowdfunding

Learn how to fundraise for your youth sports team in 3 easy steps!

Does your sports team need to raise money for new equipment or tournament fees this season? Are you looking for new ideas that are quick, profitable, and effective? If you are a parent, coach, or student athlete, we can help! is a crowdfunding website for teams of all ages and experience levels. We’re the only fundraising tool that is instructional and safe for users of all ages. Set up an online fundraiser, raise money for your cause, and collect donations all in less than 5 minutes. Sign up for free.

Step 1: Determine your team funding goals.

Most teams run multiple fundraisers each year to keep costs low and programs running. While there is no shortage of team fundraising ideas on the internet, how do you know what’s the best combination of methods for your team? Keep it simple and start with your goals.

A. Figure out what you are fundraising for.

Fundraising for MS442's Basketball Team MS 442’s basketball team raised money for team uniforms

There may be several reasons why your sports team needs to fundraise, but be specific. Create a detailed list of all the things your team needs money for. Here are some common examples:

B. Set your fundraising goal.

After you’ve created a list of your team’s needs, set a funding goal. Just estimate the price of all the things you listed in Step 1 and add them up to get your rough goal.

Remember, some of these things may require all or nothing funding, like program operating costs, whereas others might just be nice to have, like new basketballs when your old ones are still OK. In these cases, it’s best to set the goal to just include what you really need. It’s easier to set a low goal and exceed it, than the other way around.

Remember to set a challenging, but achievable, goal for your team. To check if it’s realistic, divide your total goal by how many people you think will help out. This will be the amount each person will have to raise. If it doesn’t seem realistic, consider changing your goal or inviting more people to join your fundraiser.

Step 2: Determine the best types of fundraisers for your team.

A. Know the types of fundraisers.

There are many creative fundraising ideas for youth sports teams. Here are the four main types of fundraisers. What is the best fit for you?

  1. Product-based Fundraisers - Selling popular fundraising products like those listed below to friends and family, by going door-to-door, setting up a stand, or via the internet.

    • Candy bars
    • Cookie dough
    • Bake sales
    • Yankee Candles
    • Krispy Kreme
    • Popcorn
    • Discount cards
    • Wreaths
    • Tupperware
    • Magazines
    • Scratch Cards
    • First aid kits
    • Gift wrap
  2. Service - Offering a service to the local neighborhood

    • Car washes
    • Yard clean-up
    • Dog washes
    • Holiday carolers
    • Christmas tree pick up
    • Gift wrapping services
    • Bagger at a grocery store
  3. Events - Hosting events to bring donors together to support the team

    • Pie Auction
    • Silent Auction
    • Banquet
    • Restaurant dinner
    • Carnival night
  4. Online - Fundraising by asking friends, family, and local businesses online by using crowdfunding websites like the ones listed below.

    • Piggybackr
    • GoFundMe

B. Know the pros and cons of each type of fundraiser.

Product Fundraisers

Pros -

Cons -

Service Fundraisers

Pros -

Cons -

Online Fundraisers

Piggybackr Screenshot

Pros -

Cons -

C. Choose the type of fundraiser that’s best for your team.

Oakland Strokes The Oakland Strokes used Piggybackr to raise over $150,000 in multiple fundraisers over two years.

Whether you are raising money for new equipment or new team uniforms, there are so many types of fundraisers that it may be hard to pick the right one.

For decades, sports teams have been selling products and offering services to raise money. If the following applies to you, then these types of fundraisers might work best for you:

If the following applies to you, then you’re ready to bring your team fundraiser online:

You might find that what’s best for your team is actually a combination of both. Chances are, you’ll have to run more than one fundraiser a year, so why not try a couple fundraising ideas and find out what works best?

Piggybackr is a sports team fundraising website that has made it very easy for teams to fundraise together. You might want to consider Piggybackr if:

Step 3: How do I run a sports fundraiser?

A. Assign a leader.

Every team needs a leader to make sure everyone is on track. This leader can be a coach, team captain, or anyone who will look over the fundraiser. They will be in charge of making sure the whole team is participating in the fundraiser and that everyone is working towards the goal.

B. Get your team involved.

Have everyone join the team fundraiser. The more the merrier! Whether it is your coach, assistant coach, or a team captain, have them join and work together. If you work together as a team, you will raise all the money you need in no time.

C. Promote your cause.

Piggybackr Email Window

No one is going to know about your fundraiser unless you tell them, so you will need to promote it to anyone that might want to support you. Send your potential supporters an email letting them know about your team fundraiser. Post about it on social media and reach out to your friends and followers. Hand out fliers to local businesses. The more people know about your fundraiser, the more supporters you’ll get!

Online fundraising websites like Piggybackr have a built in emailing tool that will help your team create an email for your donors and send one to all of them at a click of a button. It saves a lot more time and energy for your team so they can spend it at practice.

D. Keep your donors updated.

Piggybackr Update Window

Your supporters are your fans, so they want to know how your team is doing. Send them updates throughout the fundraiser telling them how much you’ve raised or what you were able to do with the money. You can also send them a reminder to let them know how much time they have left to donate to your team.

Piggybackr makes this easy with its update function. You can easily post an update to your site, and/or send it out to donors and potential donors.

E. Motivate your team.

Piggybackr effort points

Have small prizes at the end of the fundraiser just to keep your team motivated. Give them a free pass from a warm up drill they hate the most if they raised the most amount of money. Or to start in the next game if they promoted the fundraiser the most.

On Piggybackr, there is a tool where the team leader has the ability to track how much each player promoted and how much they raised. There is also a way for them to track how much effort each player has put into their fundraiser. So you’ll know which player to give a shout out to for their great participation or which player to remind to promote their page.

F. Show your appreciation.

Piggybackr sponsorship perks

Show your donors how much you appreciate their support by giving them small gifts that won’t cost you a thing. For example, give them a shout out on Facebook, a thank you letter, or an autographed picture of the team.

Piggybackr has an option to set sponsorship perks for donors right on your fundraising page. You’ll be able to keep track of what each donor gets and fulfill their gifts.

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