Basketball Team Fundraising
Are you a basketball team that needs to fundraise this upcoming season? Are you organizing a 3-on-3 basketball tournament fundraiser? We can help!
Piggybackr.com is a crowdfunding website for teams of all ages and experience levels. We’re the only fundraising tool that is instructional and safe for users of all ages. Set up an online fundraiser, raise money for your cause, and collect donations all in less than 5 minutes. Sign up for free.
Whether you’re part of D1, Amateur Athletic Union (AAU), or just a local youth team, we have some easy basketball fundraising ideas for you.
Proud Partners with Top Basketball Organizations Across the Country:
I. What do basketball teams typically need to fundraise for?
You need the best equipment to stay competitive. And chances are, if you’re a killer team, you’ll be playing in tournaments and youth basketball competitions across the country.
We’ve successful basketball fundraising campaigns for:
- New basketballs
- Basketball court renovation
- Team uniforms
- Program operations
- Travel expenses
- Tournament fees
- Competition Costs*
- 3-on-3 Tournaments
- Gym rental
- School Scholarships
*(Tournament Organizers like MAYB, Basketbull, and USBA Hoops charge different fees and may have scholarships available)
II. A few example successful basketball crowdfunding projects
PHS Men’s Basketball/BORP Roll ‘n Shoot 2014
Organized by Josh Thelin
BORP advances the lives of people with physical disabilities through sports and recreational activities. The Roll'n Shoot is a 3 -on-3 wheelchair basketball tournament held in partnership with the Piedmont High School Men’s Basketball Team.
Send us to Nationals 2014, D1 Shooters Destiny 2018
Organized by Dennis Mullins
The D1 Shooters Youth Basketball Club is a non-profit, charitable organization that has been formed to develop the basketball skills of boys and girls of all ages in the Dallas Fort Worth Metroplex.
Got a TEAM, Now we need uniforms!, MS 442 Basketball Uniforms
Organized by Nagita Sykes
We would like to welcome your family into ours. MS 442 is a place where home and school coordinate, discuss, plan, reexamine and complement one another for the good of our students. Our focus is on team building. Our students learn respect for one another and respect for their community through the principles of Positive Behavior Interventions and Supports (“PBIS”). Photo soon to come!
New York, NY
III. What type of fundraisers can basketball teams run?
Product fundraisers - Selling items like ones listed below either by selling to friends and family, or going door-to-door to homes and local businesses
- Candy bars
- Cookie dough
- Bake sales
- Yankee Candles
- Krispy Kremes
- Discount cards
Service and event fundraisers - Offering a service to the local neighborhood or holding events that engage your community
- Car washes
- Yard clean-up
- Dog washes
- Carnival nights
- Silent auctions
- Donkey basketball fundraisers
Online fundraisers - Fundraising by asking friends, family, and local businesses online by using crowdfunding websites like the ones listed below. * Piggybackr * GoFundMe
IV. What are the pros and cons of each type of fundraiser?
- Everyone is familiar with this type of fundraising and know it works since people have been doing this for years.
- It’s an easy concept, everyone understands it, and you can reach people who don’t know you but want to help support your basketball team.
- For every $2 World Finest Chocolate bar you sell, you get only 50% of the profit since the company takes half of it. That means for every candy bar, you will only get $1 for those new jerseys for the team. That is a lot of candy bars the team will need to sell to reach their goal.
- The streets aren’t as safe as they used to be any more. Having your players go door-to-door selling cookie dough and candy bars is dangerous. Or even having them stand outside around the neighborhood selling candy bars to strangers is not safe.
- Having to go up to many people to sell these products is a lot of work and can take a lot of time. This is valuable time they could be spending practicing for the next game.
Service and Event Fundraisers:
- These events can help build a sense of community. The whole team comes together to wash cars and have fun.
- This is a great opportunity to socialize with some of your neighbors and tell them about some of the cool things your team is doing, and how you will spend the money you are raising.
- The team will be able to get donations from people they may not have been able to reach otherwise since they will promote the event to the entire neighborhood.
- Service based fundraisers are usually time and effort intensive. It may take an entire day to wash cars, and it’s not guaranteed that the team will raise enough money to reach their goal.
- In the case of events like donkey basketball fundraisers, they may be a lot more trouble than they are worth. You have to secure a venue, get access to a sound system, promote the event, and then sell tickets.
- The team will get to keep more of the money they raise. Online fundraising websites only take a small percentage of every donation, which is much less than the candy or cookie dough companies that take up to 50%. Websites like Piggybackr take only 4% of each donation so the team will get to keep almost all of the money they raised for their new basketball court.
- It’s less work! Just create a page for your team, send an email out to everyone to tell them about the fundraiser, and see the donations roll in.
- The team will be able to reach out to those distant relatives that they can’t sell candy bars to and won’t need to go door-to-door selling them either. The average donation on Piggybackr is $86 so that beats selling 86 candy bars!
- Crowdfunding is still a pretty new concept, so some people might not understand it.
- People who are more traditional may think that the team is not making an effort to fundraise, but instead they are just doing it through a computer.
- The team won’t be able to engage the community in the same way that they would be able to while selling candy bars in front of a local supermarket or washing cars for the neighborhood.
V. How do you run a basketball fundraiser?
Assign a leader
Every fundraiser needs a leader for their team to make sure everyone is on track and working together to raise money to go to that basketball tournament. The leader doesn’t have to be the coach, they just have to be able to motivate the players throughout the campaign.
Get your team involved
Have everyone on your team be part of your fundraiser, whether you are selling cookie dough, doing car washes, or running an online crowdfunding campaign. Get all the basketball players, coaches, and assistant coaches involved. Make sure everyone participates and works as a team to reach the goal.
D1 Shooter Youth Basketball Club invited their team of 11 players to fundraise together and were able to raise more than $9,000 to keep their club running.
Promote your fundraiser
No one is going to know about your fundraiser unless you tell them, so spread the word about your car wash for a new basketball court by sending emails or on social media like Facebook, Twitter, and even Pinterest.
On Piggybackr, we have seen that sending personalized emails is one of the best ways to drive donations. Send out 30-40 emails letting everyone know about your fundraiser. We make it easy to promote a fundraiser by uploading contacts and sending them emails with a click of a button.
Motivate your team
Have prizes for your team to keep them motivated to fundraise. For example, the player that sells the most candy bars gets a free pass to one warm up drill.
Piggybackr has a function that makes it easy to track how much effort a player is putting towards the fundraiser. It’s a great tool to make sure the team is doing everything they can to make the fundraiser successful.
Show your appreciation
Remember to thank your supporters for helping you and your team get to that huge National Junior Basketball (NJB) tournament, or for keeping the program running with their donations.
With product and service fundraisers, the donors get some sweets or a clean car, but remember to show appreciation to supporters that donate via the internet if you are running an online fundraiser.
Offer small gifts that don’t cost much, so you can keep more of what your raised, but will make your donors feel good, like a shout out on Facebook or an autographed picture of the team.
On Piggybackr, we make it really easy to choose sponsorship perks and have a lot of good suggestions built in to our tool.
Keep Your Donors Up to Date
Your donors want to know how you did. They’re your fans so keep them updated if you won 1st place at the Mr. Basketball & Miss Basketball tournament or how the scrimmage went last week.
Remember to let them know how the team and fundraiser are doing! If there are only a few days left in the fundraiser, send them reminder emails.
VI. What type of fundraiser is best for my youth basketball team?
Whether you are wondering how to organize a basketball tournament fundraiser, a silent auction event, or a community dog wash, there are so many types of fundraisers available that it may be hard to pick the right one.
Product and service fundraisers might be right for you and your team if:
- You’ve been successful with traditional fundraisers.
- You want your team to interact with donors and tell their story about the team and its needs.
Online fundraisers work best for you and your team if:
- You have tried product and service fundraisers in the past and were not been happy with the results.
- You’re looking to raise more money in less time.
- You want to reach people from all over the country and tell them about their fundraiser for a new basketball court.
- You want to save time and effort so your team could be spending it on their layup drills.
Piggybackr is an online crowdfunding website that is built to make it easy for basketball teams to fundraise together. After a team leader sets up a main page, each team member can customize their own page with their picture and story in just two minutes.
If the following applies to you, then your basketball team is ready to bring your fundraiser online:
- Your team has tried fundraising with products and services and it has not worked out.
- You want to be able to easily track your team members’ progress and communicate with them
- You want to be able to reach out to people all over the country.
- You want to keep more of what you raise for new basketball equipment, a new court, tournament fees, and traveling expenses
- You want to save time and effort so your team can focus more on their drills at practice instead of raising money.
Best of all, it’s safe for all ages! Even kids under 13 are able to create a fundraising page (with their parent’s permission).
VII. How do I get started fundraising on Piggybackr?
Getting your page started is easy with these 4 quick steps:
Assign a person to be in charge of the fundraiser - whether it’s a parent, coach, or team captain. This person will be the team leader of the fundraiser. They will be able to see how each team member is doing and make sure they are contributing to the overall effort.
Set up your page - (it only takes five minutes). Your team leader will fill out their page with a brief description, what they are raising money for (for example a 3-on-3 tournament, new basketball court, or new jerseys), and the deadline (we suggest 4-6 weeks).
Invite your team - Fundraising is more effective when you involve the entire team, so invite all the athletes, coaches, or parents to help fundraise! Just enter in the emails of your team members and an invitation will be sent to them. Or, use our basketball fundraiser flyer template, with step-by-step instructions to join Piggybackr, and pass it out to your team.
Promote your page - Have the team send out emails to friends, family, local businesses, and watch the donations roll in. Post the fundraiser on social media and have your friends and followers support the team.
VIII. What are some successful basketball fundraisers on Piggybackr?
The D1 Shooters Youth Basketball Club is a non-profit, charitable organization that develops basketball skills for both boys and girls for all ages in the Dallas Fort Worth Metroplex.
With just 11 players taking part in their fundraiser, they were able to raise more than $9,000 in one month (for equipment, tournament, and travel expenses) and keep their club running. Every player on the team contributed to make this fundraiser a success by asking their friends and family, and even local businesses, for support.
City College New York Women’s Basketball team created a fundraiser on Piggybackr to raise money for new equipment and to update the equipment they already have. They were also raising money for tournament and traveling expenses.
With 20 team members reaching out to their closest supporters, they were able to raise almost $2,500.
Bay Area Outreach and Recreation Program and Piedmont High teamed up to raise money for their 3-on-3 Wheelchair Basketball Tournament. With 12 teams and 36 team members, they were able to raise over $10,000 for their tournament.
BORP has helped many people with physical disabilities participate in sports. They’ve used Piggybackr for the past two years in a row, for their annual 3-on-3 basketball tournament fundraiser. They have even upgraded to a Piggybackr Plus account to take advantage of even more benefits.
IX. What makes Piggybackr perfect for basketball teams?
1. There’s no I in TEAM!
On the court, you need to work as a team to win the game - the same is true off the court too. Fundraisers make the most money when you have the entire team working together.
On Piggybackr, you can easily contact your team members and see how they are doing. You’ll be able to see how much effort each team member is putting into the fundraiser and how many emails they have sent out to potential donors. If someone is falling behind, poke them and motivate them to keep their head in the game or they will be running Suicides at practice.
2. It’s easy to promote your page
Your team can easily promote your fundraiser page by uploading their contacts and emailing them with just the click of a button! Use our built-in email template or write your own and send those 30-40 emails in just a few seconds to spread the word about your team’s story and why they need a new basketball court.
3. Keeping your donors in the loop is a snap
Easily let your supporters know how your tournament went or how you’re enjoying your brand new basketball court by posting an update on your fundraiser page.
4. More time for practice
Instead of going door-to-door selling candy bars or getting your feet wet washing cars, just set up your page and send out emails, and the donations will roll in while you’re at practice working on your defense.
The average donor on Piggybackr donates $86! Think of the time saved compared to having to sell 86 candy bars.